Exceptional Distance. Extraordinary Feel. Featuring AIM Technology. AVX AIM 360° golf balls deliver long tee-to-green distance, incredibly soft feel, a piercing ball flight, and an all-new 360° Alignment Integrated Marking. AIM technology is rooted in performance, designed to help improve accuracy in putting and lining up to the target off the tee. Players using a Titleist golf ball with AIM are up to 35% more precise in aligning their putts. Who's It For? For the player looking for a golf ball that delivers low-spin, piercing flight, very soft feel, excellent greenside control and more precise alignment when putting. Features NEW 360° Alignment Integrated Marking High gradient, high speed core delivers long distance tee-to-green and exceptionally soft feel Soft urethane cover delivers high greenside spin for excellent short game control and incredibly soft feel Thin, high-flex casing layer provides low spin on long game shots 346 quadrilateral dipyramid catenary dimple design for a low, piercing ball flight